Professor Andy Miah is Chair of Science Communication & Future Media in the School of Science, Engineering, and Environment at the University of Salford, Manchester, where he is also Co-Chair of the E-sports Industry Collaboration. Author of 10 books about emerging technologies, Professor Miah researches such topics as artificial intelligence, human enhancement, and digital health. He is an Advisory Board member of the British E-sports Association, Commission Member of the Global E-sports Federation, and author of Sport 2.0: Transforming Sports for a Digital World (MIT Press, 2017). In 2019, he established the E-sports Science Insights platform, designed to bring critical insights from scientific research into e-sports, made available for the e-sports sector. Previous roles include providing digital media training for IAAF athletes, social media guidance for Olympic athletes, and mentoring on the International Olympic Committee Young Reporters Programme.